deja vu: (n.) :

'already seen', describes an unexplained, yet overwhelming sense of familiarity with something.

A depreciation in the value of Hong Kong's culture can be clearly observed especially in recent years. With the rapid globalization and integration of foreign cultures into Hong Kong, the younger generation might often feel distant from or confused about the authentic Hong Kong cultures and traditions. As a result, people often feel an indescribable familiarity towards the unique elements of our local culture but at the same time not understanding the exquisite beauty of it.

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Vision and Mission:

1. To encourage appreciation and a sense of belonging to Hong Kong's culture

2. To raise awareness of the importance of preserving Hong Kong's unique culture